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AirAsia X Berhad • Annual Report 2014
Sustainability Report
Our customers may not realise they are looking at a
“sustainable” airline when they make their bookings, but in
fact the very factors that influence their decision as to who to
fly with – such as the price of the ticket, the level of service
they can expect from the airline both on ground as well as
in-flight, its reputation in the marketplace for having social
conscience – are all part and parcel of what we at AirAsia X
do to make our airline sustainable.
Sustainability to our investors takes on a different meaning but
one that is equally as important as what our customers seek
and in fact encompasses some of the very same customer-
centric elements. To investors, the most important aspect of a
company is its long-term profitability which in turn hinges on
a robust business model and a professional team that is able
to execute it while adhering to sound principles of corporate
governance. Going a step further, a number of more discerning
investors are looking for companies that are socially and
environmentally responsible. Once again, our approach
to sustainability – which includes initiatives targeted at
enhancing communities that we touch; reducing our impact on
the environment; and which promotes transparent as well as
equitable practices – meets these criteria.
As mentioned in our inaugural annual report last year, our
sustainability reporting is still in the process of being fully
developed. We realise we have a long way to go towards
full disclosure on measurable parameters such as CO2
emissions, however this is a work in progress. Meanwhile, it
gives us pleasure to be able to report on the various initiatives
currently being undertaken to enhance our value among the
Communities where we operate while creating a vibrant
Workplace, delivering exceptional service in the Marketplace,
and protecting the Environment for future generations.
Our community outreach programmes stretch across national borders, reinforcing the AirAsia Group’s positioning as an Asian
airline. Building on a school project we supported in Nepal in 2013, last year we came to the aid of two organisations that
are changing the lives of underprivileged children and women in the country. We also provided complimentary air travel to
Malaysian national athletes and other sports talents to compete in international meets. And we brought to the country one of
the region’s oldest orchestras for a performance in aid of Malaysians with Alzheimer’s.
For Children in Kathmandu
In July, local non-governmental organisation (NGO) TECH Outreach Malaysia adopted an orphanage in Kathmandu, Nepal
which cares for 19 children after a Swedish NGO that had been supporting the home abruptly ended its sponsorship in June.
The adoption meant representatives from TECH Outreach going to visit the home regularly to assess its needs and meet
these. The NGO established that the home needed proper systems and processes for its accounting and finance, while newly
IN JULY, LOCAL NON-
GOVERNMENTAL
ORGANISATION (NGO)
TECH OUTREACH
MALAYSIA ADOPTED
AN ORPHANAGE IN
KATHMANDU, NEPAL
WHICH CARES FOR
19 CHILDREN AFTER
A SWEDISH NGO
THAT HAD BEEN
SUPPORTING THE
HOME ABRUPTLY
ENDED ITS
SPONSORSHIP IN
JUNE.
COMMUNITY
