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Vision, Mission and Values


Our vision

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Our mission

  • To be the best company to work for whereby employees are treated as part of a big family
  • Create a globally recognised ASEAN brand
  • To attain the lowest cost so that everyone can fly with AirAsia
  • Maintain the highest quality product, embracing technology to reduce cost and enhance service levels

Our values

We are Allstars and we are...

  • Safety conscious

    A safe airline is a happy airline. Our guests' safety is our primary concern so we do our jobs with care. Because where safety is concerned, every little thing matters.

  • Caring

    It's a warm and friendly feeling to have, so we take pleasure in caring for our guests in ways that make them feel at home.

  • Passionate

    Being passionate means going the extra mile to achieve a purpose much larger than ourselves. They say passionate people can change the world and that's something that's very close to our hearts.

  • Full of integrity

    We believe everything that is worth doing, is worth doing right. It's about us doing the right things at all times.

  • Hardworking

    It means one team, working together towards a common goal. Whether it's meeting our 90 minute turnaround time or making sure we keep you connected to the best destinations at the lowest prices, we do it as a team. All for one. One for all.

  • Fun

    Fun means we celebrate life. It means we laugh louder, our smiles are wider, and we can be our own unique selves. We're a sociable bunch and we enjoy sharing ideas and solutions to make things even better. After all, fun is meant to be shared.